Communisis buys shopper insight firm in its own Christmas spree

Anthony Brooke

MULTI-CHANNEL marketing firm and Florit Brooke client Communisis has bought a shopper marketing agency in a deal that could rise to £23.3m.

Life Marketing Consultancy will become part of the Leeds group, adding its expertise in research and insight-led shopper marketing to Communisis’s experience in customer communication. The agency, which has 63 staff split between offices in Birmingham and London, focuses on understanding and influencing consumer behaviour whilst they shop and also taking account of retailer strategies and requirements.

Communisis has staff based across the UK and Europe, and employs nearly 800 people in West Yorkshire. The deal will enable Communisis to extend the range of services it offers to its consumer goods clients, deliver more value to its existing leading-brand clients, and expand into higher margin areas.

Source : The Business Desk:

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